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IMPERIAL HEADWEAR NAMED ‘THE OFFICIAL HEADWEAR OF CITYPICKLE’
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Jul 16, 2023UFL signs New Era as official cap
Apr 03, 2025The UFL has signed New Era as its exclusive field sidelines headwear sponsor, with the hatmaker also taking co-presenting sponsor of the UFL conference championships in June. Also, New Era will launch a UFL sideline collection available at the UFL’s website and “major retailers,” according to a news release. New Era, which holds similar rights with the NFL, launched its sponsorship by claiming the mantle of official cap of UFL Kickoff weekend, and will also have that title for the championship game. It will also have branding during UFL games and around league and team headquarters.